Justin Roth
Creative Director
When cancer patients feel worse, their chances of recovery are worse.
So how could the largest drugstore in America remind women they can be beautiful while battling?
We created a program, Battle Beautifully. That gave them the tools to feel more like themselves, and launched it with a film celebrating their battle.
Press: AdAge, The Drum, Media Post, Popisms.com,
In addition to a full social rollout, we made 8 GIFs for people to download from GIPHY and use in their messages and social posts. We also used them in response to people commenting about their own stories of battling cancer.
Since each of our 6 women were real cancer patients, we profiled them individually on Instagram and Twitter, letting them tell the world how they battle beautifully in real life.
