Starting this spring, every one of Canada Post’s ground deliveries will be 100% carbon neutral. For the size and scope of an organization like Canada Post, it’s a pretty big deal.
But with all the sustainability messaging out there right now, how did we make sure our packages stood out? By taking them away and letting the beautiful landscape we’re working to preserve take center stage.
Showing Canadians that the impact is so light on the earth, its almost invisible.
Press: AdAge, Muse by Clio, AdWeek, Strategy, The Drum, Little Black Book