Kids go to great lengths to get every last drop of Gogurt out of the tube, Dad’s love to come up with crazy DIY ways to solve problems. So, for Father’s Day, we extended the absurdity of our “Whatever it takes” campaign to launch an influencer content series designed to bring dad’s and their kids together, and inspire and challenge them to come up with their own unique way to get every last drop.
So, naturally we turned to every dad’s DIY hero, The G.O.AT himself, Bob Villa to help us. The first challengers were The Slow-Mo Guys; they crushed 1,000 GoGurt tubes with an anvil. Let’s Gurt to it.