We made dreams come true for cereal lovers everywhere, by creating the first ever all marshmallow Lucky Charms…But because it’s Lucky charms, getting those charms wasn't easy. There was only 10 of them. We partnered with the man, the myth, the marshmallow: Biz Markie, who helped launch this social campaign that was a massive hit.
Kids love GoGurt. Every last drop. So we created an absurd campaign called “Whatever it takes to get it all,” celebrating the lengths kid's will go to get that last drop...Everything from visiting the greek Blacksmith, Hephaestus himself to smash it out or getting a real estate license to sell it a new house to live in, it's well worth it for that delicious Gurt.
The B Team
We don’t think dying brand mascots should be taken out back Old-Yeller style. Rather than letting them go, we took them—the Trix Rabbit, Chip the Cookie Crisp Wolf, Sonny the Cocoa Puffs Cuckoo Bird, and Goldie the Golden Grahams Lady—and we reinvented them as “The B Team.”
It’s pretty well known that no one can resist the taste of nuts and honey…well, almost no one. We partnered with the coolest and the grumpiest pop icons to show not only the irresistible taste of Honey Nut Cheerios but also the benefits of healthy eating.
Kids go to great lengths to get every last drop of Gogurt out of the tube, Dad’s love to come up with crazy DIY ways to solve problems. So, for Father’s Day, we extended the absurdity of our “Whatever it takes” campaign to launch an influencer content series designed to bring dad’s and their kids together, and inspire and challenge them to come up with their own unique way to get every last drop.
So, naturally we turned to every dad’s DIY hero, The G.O.AT himself, Bob Villa to help us. The first challengers were The Slow-Mo Guys; they crushed 1,000 GoGurt tubes with an anvil. Let’s Gurt to it.
Toaster Strudel wanted to celebrate its three winning attributes: flakey crust, gooey filling, and icing. So we created the “300% Awesome” campaign to celebrate this most over-the-top, gratuitous of products.
For 50 years, cartoon kids chased Lucky the Leprechaun through a Magical Forest in pursuit of his Lucky Charms. Eventually, the client accepted that real kids were bored with this formula, and we were happy to give them something new. Welcome to Lucky’s world of magical characters who have (gasp) actual personalities.